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Wooga CEO Jens Begemann (pictured, main) will continue to lead the studio following the acquisition. We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution, said Playtika CEO Robert Antokol. Playtikas strengths in implementing live operations, advanced AI and performance marketing at-scale will serve as a global springboard for Woogas creativity in ideating and developing winning story-led titles. Together well bring audiences worldwide a whole new level of game experiences that never cease to captivate and amaze. The Wooga team is driven and passionate, has strong leadership and were thrilled to have them join the Playtika family. Begemann added: This is an amazing day for Wooga. Becoming part of Playtika is opening the next chapter in the history of our company. It is a very natural fit for both parties: we have the expertise in creating and launching story-driven casual games, Playtika has the technologies to help us scale and reach new audiences to continue our growth. Playtika itself as acquired by a Chinese consortium in 2016 for some $4.4 billion. The group outbid a rival offer of $4.3 billion from South Korean publisher Netmarble. At the start of the year Playtika opened up a $400 million warchest to invest in companies around the world. Get the latest mobile games news, interviews and in-depth analysis on Twitter , Facebook , LinkedIn and our POKER daily newsletter .